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Getting Traffic At Your Trade Show Booth

by Judy Camp

If you have ever attended a trade show, and who hasn't, you know how hard it can be to get anyone's attention. If you are trying to draw traffic to your exhibit, the mass of people and displays make it hard to get prospects to focus on you. What's more, the average booth visit lasts only 3 to 5 minutes, so you find yourself talking to about 20 prospects every hour. Once you've chosen the best trade show booth, then done your pre-show publicity, your advertising and your marketing, here are some ways you can get more out of each contact once the show starts:

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